Ines S. Tavares

Take a look at some graphics, infographics, and other visual elements I created using Canva, Skitch, and Capture to a Gif to get an idea of how I can help at every stage of content creation.

Data storytelling framework: learn what data storytelling is, why it’s a powerful marketing tactic, and how to storytell with data in eight easy steps.

Find out what are the best niches for online courses (2023) so you can confidently create a course that sells like hotcakes.
“Successful course creators make around $1k – $10k per month, on average. Top course creators can make 6- to 7-figure incomes per year.” — Nick Malekos, LearnWorlds
It’s easy to see why you’re looking to create online courses to monetize your blog — the financial upside is huge.
But it all comes down to choosing the right niche.
Imagine spending hours and hours creating a course and then… crickets! No sales, no profit — just money and time down the drain...

"After building my first website using Elementor Pro and my second using Divi, I see why you’d be looking for Elementor alternatives.
Sure, the Elementor Pro page builder has pretty much any design capability you’d want, but the lack of A/B testing, weak template and block library, lack of schema in the header builder, and decreased core web vitals’ performance are all major downsides.
Plus, its frequent errors and glitches, conflicts with third-party add-ons and plugins, and terrible customer support are enough to make you want to rip your hair out — I’ve been there!"

In this writing sample, I used data storytelling to promote Vocal Video, an all-in-one software solution to collect, edit, publish, and share branded video testimonials remotely.

In this Medium story, I shared how I created seven lead magnets and eight opt-ins in two days. I talked about ways to repurpose content to create effective lead magnets and how to use software, like Divi, Sejda, and ConvertKit, to create lead magnets and opt-ins.

A quick and easy way to drive traffic to your Medium stories and blog posts
Are you looking for a low-effort, high-reward platform to promote your Medium stories, blog posts, lead magnets, or paid products?
Pinterest is the perfect option!
👎 The algorithms of other social media platforms disfavor content with external links.
👍 Pinterest was literally created to share content from external sources.
You can get loads of traffic, increase your reach and sales, and create highly-effective ad camp...

"Get sixteen LinkedIn profile tips to attract high-paying freelance writing clients. Stop chasing after clients. Get them to chase you."

If you’re just getting started as a freelance writer, chances are you’re on a tight budget — I know I was. At the time, I used Ubersuggest’s free version for a bit and then got its monthly subscription — about $30/month is much easier to digest than the $100/month other tools charge. This tool is a good starting point for new writers and bloggers (...)

Growing an email list is easier than you think. I launched my blog on November 1. Although I’m not selling anything yet, I decided I’d start an email list right from the start.

As we all know, "the money is in the list." Since then, my list has grown to 44 subscribers — 21 of which signed up in a single week (December 10 to 15)."

I created this calculator using Calconic and wrote a blog post around it to simultaneously test:
1) If the keyword golden ratio SEO method works, given that the keyword "keyword golden ratio calculator" has a KGR value below 0.25.
2) If backlink magnets work (i.e. creating tools for a website leads to people linking to them).

If you own an online business or work in any kind of digital marketing job, chances are you’ve heard the phrase “content is king.” Well… I’m here to tell you that’s not true. The reality is content that is seen is king. This is where search engine optimization (SEO) comes in. Fully optimizing a blog post gives you the best chance of ranking highly on Google and getting people’s eyes on your content. The first search result on Google gets a whopping 28.5% click-through rate while the remaining nine results on the first page get 59.5% of clicks. This means that only 12% of clicks are left (...)

You can — and should — pair Google Trends with a keyword research tool to find topics and keywords to create SEO blog posts and other content. The main advantage of using this Google tool for keyword research is that it can help you stand out from the competition. Everyone uses SEO tools, like SEMRush or Ubersuggest; using Google Trends can help you find new and underserved topics that your competitors aren’t targeting yet.

Using Google Trends for keyword research and content planning can give you an edge over your competitors. Everyone uses traditional keyword research tools, like SEMRush or Ahrefs. By combining them with Google Trends, you’ll find new and underused keywords that’ll increase your chances of ranking high and getting one-up on your competitors. You can also use this tool to improve your local SEO, decide if you should create video over written content, identify customer patterns, and more. However, the type of data Google Trends gives you and the way it displays it can be a bit confusing and (...)

Quora is a weird place, man. There’s a lot more to it than just answering questions and hoping the right people see it and hire you or visit your blog. You need to be more strategic than that.

Published in Better Marketing